Sports sponsoring

BWT in winter sports

With regard to the tradition-rich world of winter sports, BWT's main presence is in alpine and nordic skiing.

BWT in winter sports

Winter sports

Pink - the colour of winter sports

BWT has also been involved as a partner in winter sports since 2017. Here, BWT's presence extends from the breathtakingly steep slopes above the hubbub of the finishing area to the ski-resort dancefloors. It's hard to imagine alpine ski racing without BWT, which, in addition to the legendary Hahnenkamm downhill in Kitzbühel, also sponsors the SWISS Ski Team and numerous athletes. BWT is also widely represented on the ski jumping and flying hills of the world, where it celebrates multiple successes with its teams and athletes every season. Moreover, BWT is also represented in the national Swiss Ice Hockey Cup.

Alpine skiing

Swiss Ski

The Swiss Ski Federation, Swiss Ski, has been at the very heart of ski sports in Switzerland since 1904, and can now count on the support of BWT as an official sponsor.

BWT has signed an extensive sponsorship agreement with the Swiss Ski Federation and has therefore entered into a very special collaborative venture. In addition to start numbers for the races in Switzerland and bottle sponsorship for the top Swiss skiing athletes, the sponsorship package also includes perimeter advertising near the slopes. BWT is also the official water partner of Swiss Ski.

More about Swiss Ski

Ski jumping

Ice hockey

Swiss Ice Hockey Cup

Since the 2017/18 season, BWT has sponsored the Swiss Ice Hockey Cup (SIHC). An involvement with ice has long existed as BWT Aqua AT systems deliver the water for producing the required optimal ice quality at numerous Swiss ice hockey stadiums. BWT also supplies the teams with bottled and mineralized tap water. Moreover, the BWT logo decorates rink-side hoardings and players' equipment.