Sports sponsoring

BWT in winter sports

With regard to the tradition-rich world of winter sports, BWT's main presence is in alpine and nordic skiing.

BWT in winter sports

WINTER SPORTS

Pink - the colour of winter sports

We have been part of winter sports since 2017. Whether on the start numbers of the athletes or on the boards on the steepest downhill courses in the world - no one in alpine skiing can get past our BWT Pink. In addition to the Swiss Ski Team, we also support the US Ski Team and the races in Killington (USA) and Beaver Creek (USA). We regularly celebrate great successes on the ski jumping and ski flying hills of this world. We also actively support the Ice Hockey Cup in Switzerland.

Alpine skiing

Swiss Ski

Since 1904, the Swiss Ski Association Swiss-Ski has formed the umbrella of Swiss winter sports and relys on our support since the winter of 2018/19. In addition to bibs for races in Switzerland, perimeter advertising and bottle sponsorship for top Swiss athletes such as Beat Feuz, we are Swiss Ski’s official water partner.

Hahnenkamm race, Kitzbühel

Since 1931, the Hahnenkamm race in Kitzbühel has been one of the most famous World Cup races in alpine skiing and the "Streif", as the run is called, is regarded as the most spectacular downhill in the world with jumps of up to 80 metres. BWT supplies the legendary Kitz Race Club with its excellent Magnesium Mineralized Water and the Streif radiates in glowing Pink.

Ski jumping

BWT jumping skis

BWT is an official jumping ski producer. In cooperation with Fischer Sports GmbH, BWT has been sponsoring a team wearing the pink BWT jumping skis since 2017. The two companies have a great deal in common: BWT and Fischer both operate internationally and are benchmarks in their domains. They each focus on technology and innovation, deliver the highest quality standards and are therefore highly successful in water technology and winter sports equipment respectively. The basis for a long-standing partnership is therefore a matter of course.

Ice hockey

Swiss Ice Hockey Cup

Since the 2017/18 season, BWT has sponsored the Swiss Ice Hockey Cup (SIHC). An involvement with ice has long existed as BWT Aqua AT systems deliver the water for producing the required optimal ice quality at numerous Swiss ice hockey stadiums. BWT also supplies the teams with bottled and mineralized tap water. Moreover, the BWT logo decorates rink-side hoardings and players' equipment.