Sports sponsoring

BWT in winter sports

With regard to the tradition-rich world of winter sports, BWT's main presence is in alpine and nordic skiing.

BWT in winter sports

Winter sports

Pink - the colour of winter sports

BWT has also been involved as a partner in winter sports since 2017. Here, BWT's presence extends from the breathtakingly steep slopes above the hubbub of the finishing area to the ski-resort dancefloors. It's hard to imagine alpine ski racing without BWT, which, in addition to the legendary Hahnenkamm downhill in Kitzbühel, also sponsors the SWISS Ski Team and numerous athletes. BWT is also widely represented on the ski jumping and flying hills of the world, where it celebrates multiple successes with its teams and athletes every season. Moreover, BWT is also represented in the national Swiss Ice Hockey Cup.

Alpine skiing

Hahnenkamm race, Kitzbühel

Since 1931, the Hahnenkamm race in Kitzbühel has been one of the most famous World Cup races in alpine skiing and the "Streif", as the run is called, is regarded as the most spectacular downhill in the world with jumps of up to 80 metres. BWT supplies the legendary Kitz Race Club with its excellent Magnesium Mineralized Water and the Streif radiates in glowing Pink.

Ski jumping

BWT jumping skis

BWT is an official jumping ski producer. In cooperation with Fischer Sports GmbH, BWT has been sponsoring a team wearing the pink BWT jumping skis since 2017. The two companies have a great deal in common: BWT and Fischer both operate internationally and are benchmarks in their domains. They each focus on technology and innovation, deliver the highest quality standards and are therefore highly successful in water technology and winter sports equipment respectively. The basis for a long-standing partnership is therefore a matter of course.

Ice hockey

Swiss Ice Hockey Cup

Since the 2017/18 season, BWT has sponsored the Swiss Ice Hockey Cup (SIHC). An involvement with ice has long existed as BWT Aqua AT systems deliver the water for producing the required optimal ice quality at numerous Swiss ice hockey stadiums. BWT also supplies the teams with bottled and mineralized tap water. Moreover, the BWT logo decorates rink-side hoardings and players' equipment.