Sports sponsoring

BWT in winter sports

With regard to the tradition-rich world of winter sports, BWT's main presence is in alpine and nordic skiing.

BWT in winter sports

Winter sports

Pink - the colour of winter sports

BWT has also been involved as a partner in winter sports since 2017. Here, BWT's presence extends from the breathtakingly steep slopes above the hubbub of the finishing area to the ski-resort dancefloors. It's hard to imagine alpine ski racing without BWT, which, in addition to the legendary Hahnenkamm downhill in Kitzbühel, also sponsors the SWISS Ski Team and numerous athletes. BWT is also widely represented on the ski jumping and flying hills of the world, where it celebrates multiple successes with its teams and athletes every season. Moreover, BWT is also represented in the national Swiss Ice Hockey Cup.

Alpine skiing

Swiss Ski

Since 1904, the Swiss Ski Association Swiss-Ski has formed the umbrella of Swiss winter sports and relys on our support since the winter of 2018/19. In addition to bibs for races in Switzerland, perimeter advertising and bottle sponsorship for top Swiss athletes such as Beat Feuz, we are Swiss Ski’s official water partner.

Interview Beat Feuz

He is currently the best downhill skier in the world: Beat Feuz. Beat Feuz is also the best downhill skier of the last season. In Lenzerheide in March 2021, he received the small crystal globe for winning the downhill World Cup for the second time in a row. We spoke to him last year about goals and plans, as well as his role as a family man.

Ski jumping

BWT is the official jump ski producer. In cooperation with Fischer Sports GmbH, BWT has been accompanying a team on pink BWT jump ski since 2017. The two companies have a lot in common: BWT and Fischer are both internationally active and benchmarks in their field. They focus equally on technology and innovation, meet the highest quality standards and are therefore extremely successful in water technology and winter sports hardware. The basis for a long-term partnership is therefore obvious.

Ice hockey

Swiss Ice Hockey Cup

Since the 2017/18 season, BWT has sponsored the Swiss Ice Hockey Cup (SIHC). An involvement with ice has long existed as BWT Aqua AT systems deliver the water for producing the required optimal ice quality at numerous Swiss ice hockey stadiums. BWT also supplies the teams with bottled and mineralized tap water. Moreover, the BWT logo decorates rink-side hoardings and players' equipment.