Sports sponsoring

BWT in motor sport

Particularly in motor sport, the colour pink has become ubiquitous and is a permanent fixture on racing tracks around the globe.

Sports sponsoring

BWT in winter sports

In winter sports, the colour pink is also present everywhere, supporting many teams and athletes, as well as the legendary Hahnenkamm race in Kitzbühel.

Sports sponsoring

BWT in football

BWT is a proud partner of football teams in several countries, whilst also having a presence in many football stadiums and helping to promote young talent.

BWT and sports

Sports

Pink: the new trademark for international sporting highlights.

Since 2015, BWT has been involved as a sponsor in top-class sports. What unites us is our commitment to quality, innovative technologies and the passion to give our best each and every day. Through fantastic successes with our teams and athletes, we have succeeded in making our pink into a trademark within international sports. The driving force of our commitment is nourished by a passion for perfect water with every drop that flows through our products – as well as our athletes' passion for achieving top performances on the ski slopes, stadiums and race tracks of this world. Just under 70 % of our bodies consist of water and a carefully considered supply of water is extremely important, particularly for outstanding performances. Here, our athletes and teams place their trust in the power of Magnesium Mineralized Water. Their added value is enhanced performance and concentration when competing, bringing muscles, circulation and spirit to peak performances. The goal we have set ourselves is to offer the best water for all applications: for us and for our environment, 24/7 ("For You and Planet Blue"). With bottle-free zones, local water treatment and appropriate water usage, we want to set an example in sports in order to ultimately improve the quality of water and life for millions of people.

Sports

BWT in motor sport

Pink is a permanent fixture in Formula 1 and the two pink racing cars sponsored by BWT are lining up on the grid as the SportPesa Racing Point F1 Team in 2019. BWT is also represented in touring-car and motorcycle racing, where it regularly celebrates successes. Off the race track, BWT invests heavily in research and development, which in turn feeds into the motor sport activities. Particularly in the field of membrane technology, as used, for example, in hydrogen-powered vehicles, BWT is a pioneer. With FORZE Electric Racing, it has impressively demonstrated that this technology also has a great future in motor racing.

BWT in winter sports

The colour pink is also everywhere in winter sports. It's hard to imagine alpine ski racing without BWT, which, in addition to the legendary Hahnenkamm downhill in Kitzbühel, also sponsors the SWISS Ski Team and numerous athletes. BWT is also widely represented on the ski jumping and flying hills of the world, where it celebrates multiple successes with its teams and athletes. Moreover, BWT is also represented in the national Swiss Ice Hockey Cup.

BWT in football

BWT supports football teams at both the national and international level and its logo can be found on club shirts. The unmistakable pink BWT branding also graces the hoardings and boxes in a number of stadiums. As a highly respected company, BWT is committed to sponsoring youth sports and supporting young talent in football.