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BWT and ALPINE F1 team combine forces in strategic part­ner­ship aimed at sustain­ability drive

 

11.February 2022, 11:00 Formula 1,
Alpine F1 Team and BWT, one of the leading suppliers of water treat­ment systems world­wide, are delighted to announce a strategic, long-​term part­ner­ship. BWT becomes the title partner of Alpine F1 Team from the 2022 season onwards, with the team becoming BWT Alpine F1 Team.
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  • BWT and Alpine F1 Team have signed a strategic, long-​term part­ner­ship, which will see the Austrian water treat­ment supplier become the title partner of Alpine F1 Team from 2022
  • The French team will become known as BWT Alpine F1 Team with imme­diate effect
  • Renowned pink colour of BWT will be incor­po­rated into Alpine’s famous blue livery
  • BWT and Alpine will work together to spread the message of sustain­ability around the world util­ising the combined global plat­forms of Formula 1 and the auto­mo­tive industry

Alpine has committed to use BWT’s iconic pink branding to spread the message of sustain­ability and social respon­si­bility further around the world, util­ising the combined global plat­forms of Formula 1 and the auto­mo­tive industry. The pink colour symbol­ises BWT’s mission to ‘Change the World – sip by sip’ and to make it a little bit better every day by imple­menting the Bottle Free Zone concept.

For Alpine this is a major new step forward as it aims to chal­lenge for the cham­pi­onship within 100 races into this new regu­la­tions era. Since entering the series in 2021, Alpine has proved itself to be a dynamic and agile team capable of racing at the front and punching above its weight, on and off track. It has also made a commit­ment to use the unique plat­form of Formula 1 and the car industry to bring promi­nent social matters to the fore.

BWT – Best Water Tech­nology – Europe's market leader in water treat­ment, continues the mission to provide water of perfect quality for all purposes, every­where in the world, directly from the tap, the water dispenser, or the table water filter. With inno­v­a­tive, patented BWT tech­nolo­gies, local water is filtered and at the same time enriched with valu­able minerals and trace elements such as magne­sium, zinc, and sili­cate, saving the time and energy-​consuming trans­port, storage, and disposal of water bottles.

Alpine F1 Team and BWT are dedi­cated to working collec­tively to analyse its impact on the wider world and dras­ti­cally reduce its carbon foot­print across its respec­tive fields. An elim­i­na­tion of single use plastic consump­tion is just the first step.

Cédric Journel, Alpine Sales and Marketing Vice Pres­i­dent, said:
“We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years. Both Alpine’s and BWT’s sustain­ability agendas are fully aligned on elim­i­nating single use plas­tics and we are pleased to join forces to convince many people around the globe, our employees, part­ners, customers and fans to reduce plastic waste. In parallel we will use the huge global plat­form F1 provides to support BWT in their fight against the unfair distri­b­u­tion of clean, safe and healthy drinking water.”

Lutz Hübner, CMO of BWT, said:
“We are proud to become part of BWT Alpine F1 Team as its title partner. With our unique and patented water treat­ment tech­nolo­gies and Alpine’s large global following, we can help to ‘Change the world – sip by sip’. The first stage will be to create BWT Bottle Free Zones across all the Alpine facto­ries and at race events. The joining of forces to increase aware­ness, as well as to fight for sustain­ability, aligns BWT and Alpine perfectly. Besides that, BWT has been investing for more than two decades in the devel­op­ment of membranes for our future hydrogen-​powered economy. We are mean­while one of the world’s leading suppliers in membranes for the produc­tion of green hydrogen and in membranes for fuel cells – the energy converter of the 21st century. Together with our new part­ners, we will contribute to emission-​free racing and sustain­able fuel cell elec­tric mobility.”

 

About Alpine F1 Team

Alpine F1 Team competes in the FIA Formula One World Cham­pi­onship with Grand Prix winner Esteban Ocon and two-​time World Cham­pion Fernando Alonso. Led by Laurent Rossi, the team won the Hungarian Grand Prix in its first year of compe­ti­tion in 2021 and scored a podium finish at the Qatar Grand Prix to finish fifth in the Construc­tors' Cham­pi­onship. Alpine is the French sports car brand founded in 1955 by Jean Rédélé and is today Renault Group’s dedi­cated brand for inno­v­a­tive, authentic and exclu­sive sports cars. An enlarged Busi­ness Unit allows Alpine to benefit from the heritage and exper­tise of its historic Dieppe plant as well as the engi­neering exper­tise of the Alpine F1 Team, Alpine Racing and Alpine Cars.

About BWT

The Best Water Tech­nology Group is Europe’s leading water tech­nology company with a staff of more than 5,500, working on inno­v­a­tive, economic and ecolog­i­cally friendly water treat­ment tech­nolo­gies to provide private house­holds, industry, commerce, hotels and munic­i­pal­i­ties with the safest, health­iest and most hygienic water possible for their day-​to-day needs. BWT provides modern water treat­ment systems and services for drinking water, process water, pool water and, espe­cially, WFI – water for injec­tion for the phar­ma­ceu­tical and biotech industry. The company’s research and devel­op­ment staff works on new tech­niques and mate­rials using cutting-​edge methods to develop econom­ical and ecolog­i­cally friendly prod­ucts. Employees work partic­u­larly hard to create prod­ucts which use fewer resources and less energy, thereby reducing CO2 emis­sions.

Sustain­ability is in BWT’s DNA, and every BWT product contributes to the conser­va­tion of our most valu­able resource, water. BWT’s Claim – For You and Planet Blue – is today more rele­vant than ever before, given the chal­lenges our society faces world­wide today.  With its unique and patented water treat­ment tech­nolo­gies, BWT contributes every day to “Change the World – sip by sip” – not only through the creation of “Bottle Free Zones” but also with its world­wide leading know how in the devel­op­ment and produc­tion of high-​performance membranes for the fuel cell – the energy converter of the 21st century.