Sports sponsoring

BWT in winter sports

With regard to the tradition-rich world of winter sports, BWT's main presence is in alpine and nordic skiing.

BWT in winter sports

Winter sports

Pink - the colour of winter sports

We have been part of winter sports since 2017. Whether on the start numbers of the athletes or on the boards on the steepest downhill courses in the world - no one in alpine skiing can get past our BWT Pink. In addition to the Swiss Ski Team, we also support the US Ski Team and the races in Killington (USA) and Beaver Creek (USA). We regularly celebrate great successes on the ski jumping and ski flying hills of this world. We also actively support the Ice Hockey Cup in Switzerland.

Alpine skiing

Since 1904, the Swiss Ski Association Swiss-Ski has formed the umbrella of Swiss winter sports and relys on our support since the winter of 2018/19. In addition to bibs for races in Switzerland, perimeter advertising and bottle sponsorship for top Swiss athletes such as Beat Feuz, we are Swiss Ski’s official water partner.

Swiss Ski

The Swiss Ski Federation, Swiss Ski, has been at the very heart of ski sports in Switzerland since 1904, and can now count on the support of BWT as an official sponsor.

BWT has signed an extensive sponsorship agreement with the Swiss Ski Federation and has therefore entered into a very special collaborative venture. In addition to start numbers for the races in Switzerland and bottle sponsorship for the top Swiss skiing athletes, the sponsorship package also includes perimeter advertising near the slopes. BWT is also the official water partner of Swiss Ski.

More about Swiss Ski

Beat Feuz

He is currently the best downhill skier in the world: Beat Feuz. Beat Feuz is also the best downhill skier of the last season. In Lenzerheide in March 2021, he received the small crystal globe for winning the downhill World Cup for the second time in a row. We spoke to him last year about goals and plans, as well as his role as a family man.

Ski jumping

BWT jumping skis

BWT is an official jumping ski producer. In cooperation with Fischer Sports GmbH, BWT has been sponsoring a team wearing the pink BWT jumping skis since 2017. The two companies have a great deal in common: BWT and Fischer both operate internationally and are benchmarks in their domains. They each focus on technology and innovation, deliver the highest quality standards and are therefore highly successful in water technology and winter sports equipment respectively. The basis for a long-standing partnership is therefore a matter of course.

Ice hockey

Swiss Ice Hockey Cup

Since the 2017/18 season, BWT has sponsored the Swiss Ice Hockey Cup (SIHC). An involvement with ice has long existed as BWT Aqua AT systems deliver the water for producing the required optimal ice quality at numerous Swiss ice hockey stadiums. BWT also supplies the teams with bottled and mineralized tap water. Moreover, the BWT logo decorates rink-side hoardings and players' equipment.